人力资源管理/英语专业工商管理双语教学教材系列

       本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新
    教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。

   Career Prologue
How to Make the Most of This Course
How to Apply This Cuorse to Your Career
How to Maximize Your Chances of Success in Your Career
Part1 Motivating Employees
1 The Value of Motivation
2 Theories on Motivation
Hawthorne Studies
Maslow’s Hierarchy of Needs
Herzberg’s Job Satisfaction Study
McGregor’s Theory X and Theory Y
Theory Z
Expectancy
Self-Scoring Exercise:The Frazzle Factor
Equity Thory
Reinforcement Theory
Motivational Gudelines Offered by Theories
Decision Making:Determining How to Motiuate Employees
3 Motivating Disgruntled Employees
Decision Making:Motiuating Disgruntlid Employees
4 How Firms Can Enhance Job Satesfaction and Motivation
Adequate Compensation Program
Cross Functional Teamwork:Spreding Motivation across Business Functions
Job Security
Flexible Work Schedule
Employee Inuoluement Programs
Self-Scoring Exercise:Are You and Empowered Employee?
Smalll Business Suruey: Do Employees Want More Influence in Business Decisions?
Firms That Achieue the Highest Job Satisfaction Leuel
Global Business:Motivating Employees across Countries
Decision Making:Increasing Job Satisfaction
College Health Club:Motivating Employees at CHC
Summary
Key Terms
Revies & Critical Thinking Questions
Discussion Questions
It’s Your Decision:Motivationg Employeesat CHC
Investing in a Business
Case:Using Motivation to Enhance Performance
Video Case:Motivating Employees at Valassis Communmications,Inc
Internet Applications
Dell’s Secret to Success
In-Text Study Guide
Part2 Hiring,Training,and Evaluating Employees
Answers to In-Text Study Guide
Glossary

   
    本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外最新教材,内容了相应学科的最新理念和最新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域最重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。